Are you as overwhelmed as we are? The hundreds of suggestions, recommendations, and commands that surround living a cleaner, healthier lifestyle buzz around us and it’s hard to keep them straight. What on earth are we supposed to do? Where do we start? What’s killing us now? If these questions stress you out the same way they do us, then we have the perfect article for you! We’ve been talking to a few individuals who want to make the switch to non-toxic as easy and stress-free as possible. To help you, busy moms, take the first, second, third, or fiftieth step on this journey, we’ve curated a list of ten non-toxic home and lifestyle brands you should know!

Why Non-Toxic?

For decades now, companies have been able to get away with putting toxic, cancer-causing, and manufacturing by-products into our food and lifestyle products. They don’t have to tell us or stop, despite the red alarms blaring in other countries that have already banned these ingredients. Crazy, right? Americans are stuck with toxins. Well…kind of. 

The switch to non-toxic products has been sweeping the nation with new companies popping up everywhere. These brands are dedicated to making America healthier and happier, while disconnecting the everyday person from the industries that don’t seem to care. 

Another bonus of the non-toxic revolution? Small businesses! Shopping true non-toxic products means supporting the small, American businesses that think of their customers as friends and neighbors, not faceless masses. 

What Does Non-Toxic Mean?

Non-toxic, in this context, means products with few to no non-natural ingredients and materials. We are also talking about products that don’t use artificial dyes, fragrance, and industrial by-products. When we think non-toxic, we think all-natural, organic (if possible), herb-based, and without known carcinogens. 

The 10 Non-Toxic Home & Lifestyle Brands Moms Can Trust

Peruse this list and take the first baby step to making yourself, your family, and your home healthier and happier!

American Maid

We were honored to talk to American Maid owner, Kerry,  a few weeks ago and love the branding and mission behind the brand. American Maid focuses on home cleaning products, making it easy to replace all toxic cleaners with natural options. Their starter kit contains everything you need to clean your whole home!

Shop American Maid products! Use code AMERMOM10 between now and February 4 for 10% off!

EveryLife

EveryLife is another brand we’ve loved since the beginning. Their diapers are completely free of fragrances, dyes, lotions, latex, parabens, phthalates, and elemental chlorine. Their passion is babies, going so far as to start the fantastic campaign: Make More Babies! Oh, and they absolutely do not donate to or support Planned Parenthood!!

Shop EveryLife products! Use code AMERICANMOM at checkout for 10% off your first order!

Pact

A slightly larger company, Pact is still on the warpath against big-clothing. They craft beautiful and comfortable athletic, lounge, and everyday clothing using organic cotton materials that feel luxurious! As well as organic cotton clothing, Pact is passionate about sustainability – so win, win!

Shop Pact products!

Thrive Causemetics

Thrive makeup and skincare products are crafted from ingredients that are 100% vegan and cruelty-free. Make up is probably one of the hardest products to make completely toxin-free, but Thrive does their best by focusing on natural ingredients and safe synthetics.

Shop Thrive Causemetics!

All Good

All Good creates botanical medicines and with all-natural and organic ingredients that have powerful benefits. One of their best, all-purpose products is their Goop. This magical balm is designed to heal anything affecting your skin. But their other products include sunscreens, lip balms, deodorants, and more.

Shop All Good products!

Garnuu

It’s 2025, ladies, we don’t put toxic products on the most sensitive (and important, life-giving) body parts. And Garnuu is working hard to ensure that we never do. With a motto like Periods: A Girls Only Club, it’s hard not to love them, but their organic cotton feminine products just make it all the easier. 

Shop Garnuu!

Badger

This family-owned company has been creating organic skincare products for nearly three decades. They formulate and manufacture everything in New Hampshire and choose ingredients that have been minimally processed for the best quality.

Shop Badger products!

Welch Candle Company

The evolution of candles has been a wild ride over the past few centuries. But beeswax is back and better than ever! Beeswax candles are the best of the best, with multiple benefits besides just warm light. Welch Candle Company is run by a daughter-in-law & mother-in-law duo who use locally-sourced Wisconsin beeswax. Beeswax candles have many benefits, including:

• Negative ions that clean the air of chemicals, pollutants, allergens, and toxins 
• Natural relief of headaches, allergies, depression, and seasonal depression
• The ability to promote relaxation
• And completely sustainable!

Shop Welch Candle Company!

Outlines

Plastic shower curtains are probably the hardest thing to replace in the home. But Outlines is trying their best to make it easier. Outlines offers a two-part, replaceable shower curtain made from cotton and 100% certified non-toxic PEVA recyclable plastic. 

Shop Outlines!

Lily Lolo

One final makeup brand! Lily Lolo is a mineral cosmetics brand with European standards. In their own words, “every product is free from harsh chemicals, dyes and fillers and even has antibacterial properties to help improve the skin.”

Shop Lily Lolo!

Switching to Non-Toxic

Making the switch is not always easy, but it’s so vital to your health and the well-being of your family. Little steps make big progress – so don’t get discouraged if you can only switch out one product at a time, you’re doing your best, mama!

Read more about some of our favorite products like these gifts for baby and these products for a clean and nourished home.