Before 2020, finding businesses bold enough to call themselves conservative was not easy.
Fast forward to 2023, and people are ignoring the ‘woke’ and looking for the strong and stable.
Enter: Openly Conservative Businesses
The label “conservative” carries a lot of definitions, but true conservatives know that it means holding to the truth of our God-given liberties, freedoms, and traditional-family values.
So given the climate of America, wouldn’t it be counterproductive to share with potential customers that you are a conservative?
Absolutely not! Shout it from the rooftops, advertise it unashamedly, and make sure everyone who comes near knows you aren’t afraid to stand firm in your beliefs.
Here are 4 reasons why you should have no qualms about branding your business as conservative:
Pride in Your Product and Yourself
Zig Ziglar said that “The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.”
You have pride in the work you do, and it’s backed by your strong character and integrity, right? When these are the cornerstones of your business, you can rest easy knowing you’re doing what is right. Plain and simple.
This is not the kind of pride that rears its ugly head and looks down on others, though. This is the kind of pride that says, “I have complete faith in what I’m sharing with the world, and I’m not ashamed to let everyone know it.”
You’re not afraid of backlash or lack of growth because you are strong and immovable. And now you can sit back and watch in peace as the positive effects of your character shine through your work.
Attracting Loyal, Like-Minded Customers
Repeat customers is the goal, right? You want the same people who have enjoyed your product in the past to return and buy again. And you want them to tell their friends.
The key to doing this is giving them value they can’t get from someone else.
You’ve already got the product. Now you need to let them know you have the values to back it up.
What values are they looking for? The ones that align with theirs, it turns out! They want to hear that you aren’t spending their hard-earned dollars on paying for employee abortions or donating to BLM.
When you put yourself on the front lines and openly proclaim where you stand, you’re going to find loyal customers who want to help you succeed.
Consumers are Looking for You
If the years since the pandemic have taught us anything, it’s that people are looking for companies and brands they can trust. Too many wishy-washy businesses are advertising their product or service as the best, but thankfully, there is a large group of people who are wiser than they were before the pandemic.
It requires some research to make sure that the businesses we give our money to aren’t turning around and funding abortion clinics or supporting political candidates that blatantly hate America with their every action.
Thankfully, there are companies out there specifically built to connect conservative customers with the business that align with their personal beliefs. One of these groups doing the heavy lifting is PublicSq. They are, “Connecting freedom-loving Americans with community + companies that share their values. A nationwide digital network of local and national freedom-loving businesses” (publicsq.com) This app and website is helping take the hard work out of vetting each business for its hidden values. What a helpful tool to get connected with so that your target audience can find you easier!
The Time for Hiding Beliefs is Over
“It’s not personal, it’s business.”
If you have spent any amount of time in business, you’ve heard this saying.
But here’s the thing, if you have spent time in business, you know that saying doesn’t hold much weight. Especially when it’s YOUR business!
The problem now is that we’ve kept our mouths shut for too long. We’ve hidden our personal beliefs in exchange for getting the approval of the world.
That time is over.
In his book review of “A Time to Build,” Scott Howard writes, “It demands that, in this new age of social media, self-celebrity, and an increasing desire to burn everything down, we think of ourselves not as actors on a stage but as pillars of some larger apparatus. That is, working towards rebuilding what we’ve lost and building something new. If we can do that, we may find the answers to the problems we face today (https://loneconservative.com).
We need to re-establish ourselves as pillars of our communities with businesses that are steadfast in production and heart.
The weak and woke of the business world expect you to give in to their demands.
Written by Ashley Fisher, Conservative Copywriting, LLC 2023